{"id":58446,"date":"2026-02-26T16:07:58","date_gmt":"2026-02-26T15:07:58","guid":{"rendered":"https:\/\/syndicom.ch\/?post_type=syn_magazine&p=58446"},"modified":"2026-03-03T08:54:48","modified_gmt":"2026-03-03T07:54:48","slug":"une-generation-perdue","status":"publish","type":"syn_magazine","link":"https:\/\/syndicom.ch\/fr\/magazine\/une-generation-perdue\/","title":{"rendered":"Une g\u00e9n\u00e9ration perdue"},"content":{"rendered":"\n
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Une g\u00e9n\u00e9ration perdue<\/strong><\/strong><\/h1>\n\n\n\n

L\u2019initiative<\/mark><\/a> menace le journalisme rigoureux et s\u00e9rieux l\u00e0 o\u00f9 les jeunes le consomment le plus, c\u2019est-\u00e0-dire sur les plateformes telles qu\u2019Instagram, Tiktok, Youtube et Play Suisse. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Texte : Juan Riande<\/strong><\/p>\n<\/div>\n\n\n\n

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Il est difficile de chiffrer le temps que les adolescent-es et les jeunes adultes passent r\u00e9ellement en ligne. Il existe certes de nombreuses \u00e9tudes repr\u00e9sentatives, dont les r\u00e9sultats varient parfois consid\u00e9rablement. Toutes s\u2019accordent toutefois sur un point\u2009: les personnes de 20 \u00e0 29 ans passent plus de temps sur Internet que tout autre groupe d\u2019\u00e2ge. Les r\u00e9seaux sociaux sont donc particuli\u00e8rement efficaces pour les atteindre.<\/p>\n\n\n\n

La SSR touche les jeunes gr\u00e2ce aux r\u00e9seaux sociaux<\/strong> <\/h2>\n\n\n\n

On affirme souvent que les jeunes se d\u00e9tournent des m\u00e9dias, qu\u2019ils et elles seraient m\u00eame \u00ab\u2009d\u00e9pourvu-es\u2009\u00bb d\u2019informations. Les \u00e9valuations internes de la SSR contredisent toutefois cette affirmation. Plus de la moiti\u00e9 des utilisateur-trices de ses publications sur les r\u00e9seaux sociaux ont moins de 35 ans. Le groupe cible le plus jeune utilise donc bel et bien les contenus journalistiques, du moins lorsqu\u2019on l\u2019atteint l\u00e0 o\u00f9 il se trouve.<\/p>\n\n\n\n

La Suisse romande montre l\u2019exemple<\/strong><\/h2>\n\n\n\n

La radio et la t\u00e9l\u00e9vision romandes y parviennent particuli\u00e8rement bien. Selon son service de presse, la RTS touche chaque semaine deux jeunes sur trois \u00e2g\u00e9-es de 15 \u00e0 34 ans en Suisse romande, tous canaux confondus. Avec quelque 620\u2009000 abonn\u00e9-es sur TikTok et 490\u2009000 sur Instagram, la RTS enregistre \u00e9galement des chiffres records \u00e0 l\u2019\u00e9chelle nationale. Elle est suivie par la SRF, qui compte environ 430\u2009000 abonn\u00e9-es sur Instagram et 180\u2009000 sur TikTok.<\/p>\n\n\n\n

La question de savoir si la SSR pourra continuer \u00e0 fournir du contenu \u00e0 cette immense communaut\u00e9 d\u2019abonn\u00e9-es apr\u00e8s l\u2019acceptation de l\u2019initiative<\/a> visant \u00e0 r\u00e9duire de moiti\u00e9 son financement fait l\u2019objet d\u2019un d\u00e9saccord. Le comit\u00e9 \u00e0 l\u2019origine de l\u2019initiative est convaincu que la SSR pourra continuer \u00e0 remplir sa mission d\u2019information, y compris sur ses canaux en ligne et sur les r\u00e9seaux sociaux. La SSR conteste fondamentalement cette affirmation. <\/p>\n\n\n\n

Si l\u2019initiative est accept\u00e9e, elle ne pourra pas maintenir son offre en ligne actuelle, selon une d\u00e9claration faite \u00e0 syndicom. La SSR part du principe que les contenus financ\u00e9s par la redevance r\u00e9duite seront destin\u00e9s \u00e0 des canaux et programmes plus traditionnels. Le Conseil f\u00e9d\u00e9ral partage \u00e9galement cette opinion.<\/p>\n\n\n\n

La fin du service public num\u00e9rique<\/strong>\u2009?<\/strong><\/h2>\n\n\n\n

Pour maintenir sa pr\u00e9sence en ligne, la SSR devrait donc trouver d\u2019autres sources de financement. Or, c\u2019est pr\u00e9cis\u00e9ment l\u00e0 que r\u00e9side le probl\u00e8me\u2009: les recettes commerciales de la SSR sont en baisse depuis des ann\u00e9es et ne repr\u00e9sentent actuellement plus qu\u2019environ 20 % de son budget total. Cela ne permet pas de financer une offre num\u00e9rique professionnelle en quatre langues. \u00c0 cela s\u2019ajouteraient des probl\u00e8mes de mise en \u0153uvre\u2009: une s\u00e9paration stricte entre le num\u00e9rique et le direct n\u2019est pas compatible avec la mani\u00e8re dont les contenus m\u00e9diatiques sont produits aujourd\u2019hui. De plus, la SSR n\u2019est pas autoris\u00e9e \u00e0 diffuser de la publicit\u00e9 sur ses stations de radio ni sur ses plateformes num\u00e9riques.<\/p>\n\n\n\n

Selon l\u2019initiative, la SSR devrait donc r\u00e9aliser des \u00e9conomies pr\u00e9cis\u00e9ment l\u00e0 o\u00f9 elle touche aujourd\u2019hui le public le plus large et surtout le plus jeune\u2009: en ligne. Or, un service public qui ne touche plus les jeunes ne remplit plus sa mission.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

L\u2019initiative SSR menace le journalisme rigoureux et s\u00e9rieux l\u00e0 o\u00f9 les jeunes le consomment le plus : en ligne.<\/p>\n","protected":false},"author":3,"featured_media":58445,"template":"","syn_magazine_category":[365,283],"class_list":["post-58446","syn_magazine","type-syn_magazine","status-publish","has-post-thumbnail","hentry","syn_magazine_category-aide-a-la-presse","syn_magazine_category-presse"],"acf":[],"yoast_head":"\nUne g\u00e9n\u00e9ration perdue - syndicom<\/title>\n<meta name=\"description\" content=\"L\u2019initiative SSR menace le journalisme rigoureux et s\u00e9rieux l\u00e0 o\u00f9 les jeunes le consomment le plus : en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/syndicom.ch\/fr\/magazine\/une-generation-perdue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une g\u00e9n\u00e9ration perdue - 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