{"id":67693,"date":"2026-10-08T10:25:31","date_gmt":"2026-10-08T08:25:31","guid":{"rendered":"https:\/\/syndicom.ch\/?post_type=syn_magazine&#038;p=67693"},"modified":"2026-10-08T10:25:32","modified_gmt":"2026-10-08T08:25:32","slug":"lia-dans-les-redactions-pas-besoin-de-label","status":"publish","type":"syn_magazine","link":"https:\/\/syndicom.ch\/fr\/magazine\/lia-dans-les-redactions-pas-besoin-de-label\/","title":{"rendered":"L&rsquo;IA dans les r\u00e9dactions : pas besoin de \u00ab\u00a0label\u00a0\u00bb"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-background-color has-primary-background-color has-text-color has-background has-link-color wp-elements-1 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-narrow is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\"><strong>L&rsquo;IA dans les r\u00e9dactions : pas besoin de \u00ab\u00a0label\u00a0\u00bb<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fe72eea7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"is-style-lead wp-block-paragraph\">Chaque contenu journalistique r\u00e9alis\u00e9 \u00e0 l\u2019aide de l\u2019IA doit-il \u00eatre accompagn\u00e9 d\u2019une mention ? Le journaliste et expert en IA Reto Vogt, invit\u00e9 \u00e0 la retraite de la branche presse de syndicom le 2 octobre dernier \u00e0 Lucerne, donne une r\u00e9ponse nuanc\u00e9e.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-fe72eea7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"wp-block-paragraph\">Texte : <strong>Giovanni Valerio<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-narrow is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Transcrire des entretiens, r\u00e9sumer des \u00e9tudes, rechercher des donn\u00e9es, proposer un titre\u00a0: les journalistes pr\u00e9sent-es lors de la retraite de la branche presse de syndicom le 2 octobre confirment que l\u2019IA est bel et bien entr\u00e9e dans les r\u00e9dactions. Les d\u00e9bats actuels portent par contre sur la transparence vis-\u00e0-vis du lectorat\u00a0: faut-il labeliser les textes 100% humains ou mentionner les \u00e9tapes d\u2019utilisation de l\u2019IA\u00a0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ac76ab456095&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ac76ab456095\" class=\"wp-block-image aligncenter size-large has-lightbox wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/syndicom.ch\/app\/uploads\/2026\/10\/syndicat-syndicom-reto-vogt-portrait-ia-1024x768.jpeg\" alt=\"\" class=\"wp-image-67697\" srcset=\"https:\/\/syndicom.ch\/app\/uploads\/2026\/10\/syndicat-syndicom-reto-vogt-portrait-ia-1024x768.jpeg 1024w, https:\/\/syndicom.ch\/app\/uploads\/2026\/10\/syndicat-syndicom-reto-vogt-portrait-ia-300x225.jpeg 300w, https:\/\/syndicom.ch\/app\/uploads\/2026\/10\/syndicat-syndicom-reto-vogt-portrait-ia-768x576.jpeg 768w, https:\/\/syndicom.ch\/app\/uploads\/2026\/10\/syndicat-syndicom-reto-vogt-portrait-ia-1536x1152.jpeg 1536w, https:\/\/syndicom.ch\/app\/uploads\/2026\/10\/syndicat-syndicom-reto-vogt-portrait-ia.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group is-style-narrow is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Pour Reto Vogt, journaliste, expert en IA et responsable de la formation \u00e0 l\u2019\u00e9cole de journalisme MAZ \u00e0 Lucerne, une mention globale risque de cr\u00e9er plus de confusion que de transparence. <\/p>\n\n\n<div class=\"wp-block-quote-wrapper\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Utiliser l\u2019IA pour transcrire une interview n\u2019\u00e9quivaut pas \u00e0 lui confier la r\u00e9daction d\u2019un article. Indiquer simplement que \u00ab l\u2019IA a \u00e9t\u00e9 utilis\u00e9e \u00bb ne permet pas au public de comprendre quel a \u00e9t\u00e9 l\u2019appui effectif des programmes IA.<\/p>\n<\/blockquote>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9ontologie professionnelle repose sur des comp\u00e9tences humaines qui ne peuvent \u00eatre automatis\u00e9es int\u00e9gralement : enqu\u00eater, v\u00e9rifier, contextualiser, d\u00e9velopper un r\u00e9seau de sources et exercer une appr\u00e9ciation \u00e9ditoriale. \u00ab&nbsp;Et assumer la responsabilit\u00e9 de ce qui est publi\u00e9. Ces principes s\u2019appliquent quel que soit l\u2019outil utilis\u00e9. En effet, l\u2019IA n\u2019est pas responsable d\u2019une erreur : la responsabilit\u00e9 incombe \u00e0 la r\u00e9daction et \u00e0 l\u2019\u00e9diteur&nbsp;\u00bb, continue Reto Vogt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quel dosage&nbsp;?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cela ne signifie pas pour autant qu\u2019on doit renoncer \u00e0 la transparence. Les images g\u00e9n\u00e9r\u00e9es artificiellement et les contenus produits en grande partie par l\u2019IA doivent \u00eatre clairement identifiables. Mais il n\u2019est pas n\u00e9cessaire d\u2019\u00e9tiqueter chaque article dans lequel la technologie a \u00e9t\u00e9 une aide \u00e0 la recherche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;Plus qu\u2019un simple \u00ab label \u00bb ce sont des directives internes claires qui sont n\u00e9cessaires. Les journalistes et les pigistes doivent savoir quels outils ils peuvent utiliser, quelles donn\u00e9es ils ont le droit de saisir et quelles v\u00e9rifications ils doivent effectuer&nbsp;\u00bb, continue Reto Vogt. Les \u00ab&nbsp;guidelines&nbsp;\u00bb sur l\u2019IA devraient s\u2019appuyer sur des cas concrets et faire l\u2019objet de discussions r\u00e9guli\u00e8res au sein des r\u00e9dactions. Pour cela, il faut \u00e9galement de la formation, du temps et des ressources.<\/p>\n\n\n<div class=\"wp-block-quote-wrapper\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">L\u2019utilisation de l\u2019IA devrait \u00eatre discut\u00e9e selon le genre journalistique.<\/p>\n<\/blockquote>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">explique Reto Vogt\u00a0: \u00ab\u00a0Pour r\u00e9diger un article \u00e0 partir d\u2019un communiqu\u00e9 de presse, elle peut, \u00e0 mon sens, intervenir d\u00e8s le d\u00e9part. Pour un reportage ou un \u00e9ditorial, en revanche, elle ne devrait intervenir qu\u2019\u00e0 la fin, par exemple pour am\u00e9liorer ou r\u00e9viser le texte. Les directives internes devraient pr\u00e9ciser concr\u00e8tement ces diff\u00e9rences\u00a0\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un outil de productivit\u00e9&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les coll\u00e8gues, l\u2019augmentation de la charge de travail et de la cadence attendue par l\u2019\u00e9diteur pour cause de rationalisation induite par l\u2019IA sont tr\u00e8s r\u00e9elles et probl\u00e9matiques. Les licenciements \u00e0 r\u00e9p\u00e9tition qui vont encore augmenter dans les r\u00e9dactions le sont tout autant. \u00ab&nbsp;Nous ne sommes pas contre l\u2019utilisation responsable et bien accompagn\u00e9e de l\u2019IA, mais contre son utilisation qui d\u00e9grade le travail, l\u2019emploi et la qualit\u00e9 de l\u2018information&nbsp;\u00bb, r\u00e9sume Stephanie Vonarburg, responsable du secteur M\u00e9dias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les syndicats d\u00e9fendent un droit de participation collectif du personnel, et les salari\u00e9-es doivent pouvoir discuter des outils utilis\u00e9s, des donn\u00e9es transmises, des contr\u00f4les effectu\u00e9s, des impacts attendus sur l\u2019emploi. \u00ab Le probl\u00e8me c\u2019est que dans le model de business des \u00e9diteurs, il n\u2019y a pas de plan, pas de vision autre que de couper dans les effectifs&nbsp;\u00bb, constate Stephanie Vonarburg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Garder des r\u00e9dactions \u00e0 flot dans ce contexte morose o\u00f9 les coupes budg\u00e9taires se poursuivent les unes apr\u00e8s les autres rel\u00e8vent de choix \u00e9conomiques qui n\u2019ont pas \u00e9t\u00e9 pris. Selon Stephanie Vonarburg\u00a0: \u00ab Une d\u00e9mocratie a besoin de journalistes capables d&rsquo;enqu\u00eater, de v\u00e9rifier et de rendre des comptes. Nous demandons au Parlement pour que des aides aux journalisme soient allou\u00e9s \u00e0 la presse, avant qu\u2019il ne soit trop tard.\u00a0\u00bb Reto Vogt abonde\u00a0: <\/p>\n\n\n<div class=\"wp-block-quote-wrapper\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La confiance du lectorat ne na\u00eet pas d\u2019un label, mais de la qualit\u00e9 de l\u2019information et de la responsabilit\u00e9 de celles et ceux qui la publient.<\/p>\n<\/blockquote>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019IA dans les r\u00e9dactions : faut-il la signaler ? Le syndicat syndicom d\u00e9fend la transparence, sans labels inutiles.<\/p>\n","protected":false},"author":3,"featured_media":67697,"template":"","syn_magazine_category":[272,283],"class_list":["post-67693","syn_magazine","type-syn_magazine","status-publish","has-post-thumbnail","hentry","syn_magazine_category-intelligence-artificielle-ia","syn_magazine_category-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;IA dans les r\u00e9dactions : pas besoin de \u00ab\u00a0label\u00a0\u00bb - syndicat syndicom<\/title>\n<meta name=\"description\" content=\"L\u2019IA dans les r\u00e9dactions : faut-il la signaler ? 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