{"id":56946,"date":"2026-02-04T09:20:39","date_gmt":"2026-02-04T08:20:39","guid":{"rendered":"https:\/\/syndicom.ch\/?post_type=syn_news_retirees&p=56946"},"modified":"2026-02-04T09:38:22","modified_gmt":"2026-02-04T08:38:22","slug":"necrologie-de-mark-herbst","status":"publish","type":"syn_news_retirees","link":"https:\/\/syndicom.ch\/fr\/retraite-e-s\/news\/necrologie-de-mark-herbst\/","title":{"rendered":"N\u00e9crologie de Mark Herbst"},"content":{"rendered":"\n
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N\u00e9crologie de Mark Herbst<\/strong><\/h1>\n\n\n\n

1952 – 2025<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u00ab Le principal argument publicitaire est la convention collective de travail, et non pas telle ou telle prestation de service.\u00bb Tel \u00e9tait le credo de Mark Herbst dans les innombrables cours de publicit\u00e9 dispens\u00e9s par les syndicats pendant plusieurs d\u00e9cennies. Mark Herbst \u00e9tait un communicateur n\u00e9, qui poursuivait ses objectifs avec passion et cherchait toujours des moyens de rendre les choses possibles.<\/p>\n<\/div><\/div>\n\n\n\n

Il y a six ans, nous avons fait appel \u00e0 Mark Herbst pour un projet visant \u00e0 impliquer les membres retrait\u00e9s dans la publicit\u00e9. Cependant, les ateliers organis\u00e9s avec des coll\u00e8gues engag\u00e9s ont montr\u00e9 que cette entreprise \u00e9tait difficile, car les retrait\u00e9s n’ont plus acc\u00e8s aux entreprises.<\/p>\n\n\n\n

Se laisser d\u00e9courager ? Pas Mark Herbst ! La cr\u00e9ation d’un centre de contact et d’appels avec des collaborateurs malvoyants faisait \u00e9galement partie de son parcours professionnel. Nous avons donc fond\u00e9 ensemble l’organisation Plus<\/a>, un centre de contact et d’appels au sein de syndicom, dans le but de fid\u00e9liser les membres. Il a fallu d\u00e9finir des processus, r\u00e9diger des guides et former des coll\u00e8gues. Avec succ\u00e8s : l’organisation Plus existe encore aujourd’hui en tant que projet participatif des retrait\u00e9s de syndicom.<\/p>\n\n\n\n

C’est lors des ateliers de l’organisation Plus que Mark Herbst et Thomas Burger, alors pr\u00e9sident des retrait\u00e9s syndicom depuis quelques ann\u00e9es, ont fait connaissance. Une fois de plus, Mark Herbst a fait preuve d’un engagement passionn\u00e9. Des ateliers ont suivi \u00e0 Olten, un concept de communication pour les retrait\u00e9s syndicom et la strat\u00e9gie Web First ont \u00e9t\u00e9 \u00e9labor\u00e9s. Les retrait\u00e9s syndicom profitent encore aujourd’hui de ces travaux de base.<\/p>\n\n\n\n

Lors de visites \u00e0 son dernier domicile dans le centre-ville de Morat, Mark Herbst racontait, autour d’un bon verre de vin blanc, son pass\u00e9 de marin et son engagement pour le festival des lumi\u00e8res de Morat. Il ne voulait pas parler de sa grave maladie. \u00ab Je re\u00e7ois des m\u00e9dicaments co\u00fbteux qui m’aident et me rendent un peu plem plem, mais je vais bien \u00bb, disait Mark avec son optimisme rayonnant.<\/p>\n\n\n\n

Sa passion, son attachement \u00e0 la justice sociale, son optimisme, tout cela s’est \u00e9teint par une journ\u00e9e nuageuse et fra\u00eeche de novembre. Dans le calme et la s\u00e9r\u00e9nit\u00e9, en contraste total avec sa vie.<\/p>\n\n\n\n

Franz Schori, secr\u00e9taire central du secteur ICT, responsable des retrait\u00e9-e-s syndicom<\/em><\/p>\n\n\n\n

Auteur de la photo : Peter Mosimann<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

N\u00e9crologie de Mark Herbst 1952 – 2025 \u00ab Le principal argument publicitaire est la convention collective de travail, et non pas telle ou telle prestation de service.\u00bb Tel \u00e9tait le credo de Mark Herbst dans les innombrables cours de publicit\u00e9 dispens\u00e9s par les syndicats pendant plusieurs d\u00e9cennies. Mark Herbst \u00e9tait un communicateur n\u00e9, qui poursuivait […]<\/p>\n","protected":false},"author":16,"template":"","syn_news_retirees_category":[227],"class_list":["post-56946","syn_news_retirees","type-syn_news_retirees","status-publish","hentry","syn_news_retirees_category-nachruf-fr"],"acf":[],"yoast_head":"\nN\u00e9crologie de Mark Herbst - syndicom<\/title>\n<meta name=\"description\" content=\"N\u00e9crologie de Mark Herbst\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/syndicom.ch\/fr\/retraite-e-s\/news\/necrologie-de-mark-herbst\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e9crologie de Mark Herbst - syndicom\" \/>\n<meta property=\"og:description\" content=\"N\u00e9crologie de Mark Herbst\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndicom.ch\/fr\/retraite-e-s\/news\/necrologie-de-mark-herbst\/\" \/>\n<meta property=\"og:site_name\" content=\"syndicom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T08:38:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndicom.ch\/app\/uploads\/2026\/02\/Herbst_Mark_10-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndicom.ch\\\/fr\\\/retraite-e-s\\\/news\\\/necrologie-de-mark-herbst\\\/\",\"url\":\"https:\\\/\\\/syndicom.ch\\\/fr\\\/retraite-e-s\\\/news\\\/necrologie-de-mark-herbst\\\/\",\"name\":\"N\u00e9crologie de Mark Herbst - 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